of digital technology, which has shaped a new trend of consumption amid intensified borderless business competition via digital channel. To brace for these numerous challenges, KBank prioritizes the

the same period last year, respectively. Meanwhile, private consumption increased gradually, as a recovery in purchasing power remained tepid. Private investment has shown signs of improvement

due to an increase in gas consumption arising from an increase in electricity generation and an increase in the effective price of natural gas price which is tied to the weighted average price for the

to small and medium-sized exporters, resulting clearer signs of acceleration in industrial production. In the meantime, private consumption only grew slowly due to weak overall household purchasing

million, an increase of 7.8%. For domestic sectors, consumption and investment started to recover, though not yet at broad-based level. This was reflected from durable goods consumption that showed sign of

totaling 35.4 million, an increase of 8.8% yoy. For domestic sectors, consumption and investment started to recover, though not yet at broad-based level. This was reflected from durable goods consumption

to Baht 6,503 million in Q1’2019) and 4.5% q-on-q (Baht 6,221 million in Q4’2018 to Baht 6,503 million in Q1’2019), primarily due to an increase in gas consumption arising from an increase in

have also led to a widespread slowdown in economic activities especially in the service sector. Private consumption contracted compared to the same period last year across all spending categories, in

appreciation. Private consumption grew at a slower rate than in the first half of the year, especially spending on durable goods in line with a contraction in domestic vehicle sales. In response, the government

growth in line with improvement in the overall global economy. Moreover, domestic spending enjoyed promising growth, as evidenced by brighter consumption, private investment and public spending. Overall