temporary suspended. Private consumption contracted as a result of weakening purchasing power and high household debt. Government have implemented financial relief measure to help those affected by the COVID

revenue due to the decrease in consumers’ purchasing power as a result of the impact from the new wave of COVID-19 outbreak, as well as the temporary closure of some branches according to government

, outbound tourists, and economic activity. However, the rising inflation was an emerging factor pressuring purchasing power for price-sensitive consumers to look for cheaper packages. • Competition in the

dessert café which has a higher gross profit margin than sales from takeaways or purchasing through food delivery services. In addition, the Company has increased the price of some products since March 2022

in gross profit was mainly due to increase in the proportion of sales from dessert café (Dine-in) which has a higher gross profit margin than sales from takeaways or purchasing through food delivery

customers with high purchasing power, DIY, Accessories, Smartphones, and Television. Notably, in 2022, the Company planned to sell a wide range of Apple products to reinforce its brand positioning and

(+6.05%). The purchasing power of customers has been declining since the third and fourth quarters of last year, which caused IT device sales to significantly decline. The main cause for the decline is the

services revenue, which increased by THB 1.63 million (+1.78%). In 2023, customers’ purchasing power began to slow down and significantly declined during the first two quarters of the year, which caused IT

จากสภาพการแข่งขันด้านราคาที่ค่อนข้างสูง โดยกลุ่มผลิตภัณฑ์อาหารเพื่อบริโภคยอดขายลดลงในกลุ่มสินค้า ประเภท Snack and confectionary เช่น Pop Secret, ธัญพืชแท่งอบกรอบ ตรา Nature Valley, คุกกี้ เวเฟอร์

as a trade secret which cannot be disclosed in this information memorandum. 2 The historical financial information of Kitchen Plus 999 Co., Ltd. for the year 2016 – 2017 and the first 6 months of 2018