% 128.86 44% (57.48) -45% Other Revenues & Profit Sharing 60.44 43% 31.57 11% 28.87 91% Selling and admin expenses (91.83) -65% (152.14) -52% (60.31) -40% Financial costs (9.22) -7% (12.21) -4% (2.99) -24
213,102 512,053 (298,951) (58.38) Gross profit margin (%) 33.25 28.50 4.75 16.66 Total revenue 666,277 1,819,624 (1,153,347) (63.38) Total Cost & Expense 719,232 1,685,730 (966,498) (57.33) Selling & Admin
ดงันี (Unit: Thousand Baht) Revenue Gross profit Selling Admin Net profit Q3/18 249,407 89,092 21,509 18,502 32,736 Q3/19 223,900 80,751 22,292 20,512 28,222 Change (25,507) (8,341) 783 2,010 (4,514
marketing activities while increased 9%QoQ from seasonality and 5G launch campaign. Admin and other expenses saw –22%YoY decrease from improving bad debt provision and efficient cost management while declined
campaigns. • Admin and others were Bt4,086mn increasing 25% YoY mainly from higher staff cost and one-time of reverse of handset provision in 1Q17. QoQ, admin and others increased 2.6% from higher staff cost
expenses each of the four quarters compared to the same period last year, due to the higher back office salary expenses as a result of business expansion. • Admin expenses to total revenue in 2019 was 13.4
Bt11,320mn, increasing 19% YoY from continued investment in brand perception and handset subsidies. Admin & other expenses were Bt19,205mn, increasing 15% YoY, driven by one- time expense of legal severance
% YoY from both marketing and admin expenses but decreasing 2.6% QoQ mainly from lower advertisement. Marketing expenses were Bt2,587mn rising 15% YoY driven by advertisement to increase brand awareness
commission. SG&A expenses were Bt26,295mn increasing 4.9% YoY mainly due to higher admin expenses offset by lower marketing expense. Marketing expenses were Bt9,550mn declining 4. 4 % YoY due to more