digital television system, it was aimed to present the documentary, foreign movie series, sports and variety shows. However, the company has no expertise in the management of such content types. As such
percent, was decreased by 8.2 percent. This leads to a slow growth of international tourist arrival to Thailand ( Source: Ministry of Tourism and Sports) . Furthermore, the strengthening of Thai Baht and
) and Germany (11.9% drop) (Source: Ministry of tourism and sports). One of the reason is the effect of FIFA world cup 2018 event hosted in Russia, especially during a month of June, corresponding with an
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