demands while providing value-enhancing products through content bundling and convergence strategy. AIS is committed to leveraging best-in-class service quality and innovative products to serve the growth
year. However, the Company has concern about the maintaining gross profit margin, so that the marketing activities has been arranged to emphasize FN brand awareness with sales plan improvement and
about the maintaining gross profit margin, so that the marketing activities has been arranged to emphasize FN brand awareness with sales plan improvement and promotion efficiency spending. This attribute
such plan to maintain fair share and ensure that we preserve our quality subscribers. As a result, AIS’s mobile revenue stood at Bt32,880mn, increasing 6.4% YoY and flat QoQ. Enhanced convergence
speed unlimited price plan while handset subsidies were more locally- focused compared to last year. With accumulation of fixed- speed unlimited subscribers, revenue and ARPU have been pressured. However
, pricing strategy in the form of higher-speed-at-same-price was used more aggressively while fibre products remained key attractions. Toward the end of the quarter, the industry standard monthly price plan
expenses as a result of Company’s response plan to COVID-19. EBITDA margin fell to -17.7% (2Q 2019; 22.3%) • Reported net loss of THB 1,213mn, from the EBITDA shortfall as well as higher share of loss from
-budgetVSactual-strategy-2563-q1.pdf ยกระดับและเพิม่ประสิทธิภาพในตลาดทุน ( Digital for capital market) 2/4 หน่วย : บาท งบประมาณสุทธิ ปี 2563 เกิดขึน้จริง ส้ินสุดไตรมาส 1 % เกิดขึน้จริง ส้ินสุดไตรมาส 2 % เกิดขึน้