. 30, 2019 Sep. 30, 2018 Amoun % Credit card fee 1.85 2.05 (0.19) (9.50) 5.11 5.61 (0.50) (8.91) Advertising and PR expense 0.18 0.54 (0.36) (66.87) 1.62 1.48 0.13 8.97 Sales promotion - CLMV 0.00 0.00
Expenses 0.05 0.56 1020% 0.08 2.29 2763% Q3/2019 VS Q3/2018 9M/2019 VS 9M/2018 >> Increase in selling expenses from the promotion of game: Home Sweet Home 1 prior to the launch of Home Sweet Home 2
driven by the increase mix of Hardline and Food segment which have lower margin as well as pricing promotion to boost sales. Central Retail Corporation Public Company Limited Management discussion and
, credit card revenue was 1,887 million baht, an increase of 9 million baht or 1% y-y. The Company has focused on promotion activities to encourage customer’s spending and increase market share. For example
Governance Promotion Initiative in Celebration of His Majesty the King’s Coronation ("Celebration of His Majesty the King’s Coronation Initiative"); 2. Strategic plan and budget requests; 3. Hearings/seminars
marketing promotion activities of mobile operators after the consolidation within the industry became clear. In addition, the Company had gross profit from digital content of THB 18.91 million, increased by
Year 2017 Year 2016 Mana Patanakarn Company Limited 89.27 56.97 Advance Prefab Company Limited 13.47 -0- TasteMaker Company Limited 0.87 -0- Total 103.61 56.97 In 2017, sales and promotion expenses of
a result of the decrease in advertising and public relations expenses of Baht 18 million, the decrease in promotion expense and other selling expense of Baht 10 million. In addition, the decrease in
marketing events in the first quarter of 2018 than prior year such as “FN Fair” at head office and “FN Thank you sale” at branches. The Company efforts to carefully control promotion expenditure. Thus, 1Q18
equivalent to 9.03% mainly due to increasing of advertising and promotion expenses – CLMV by Baht 1.11 million and the credit card fee by Baht 1.14 million. Administrative expenses For the year 2018, the