marketing and promotional event expenses to support the festive season at the end of the year. Hence, gross profit ratio (excluding other income) in 4Q17 dropped to 47.8% from 48.7% a year earlier whilst

, due mainly to the decrease in employees’ expenses and increased by 10.2% when compared to the first quarter of 2020, due mainly to the increase in employees’ expenses and advertising and promotional

participating market operators), investors will be eligible to receive a promotional gift valued at 500 baht. Participating business operators are 22 investment management companies, 14 securities companies, 2

, other operating expenses rose Baht 765 million, or 5.03 percent over-year due in part to marketing expenses. As a result, our cost to income ratio increased to 41.20 percent from the same period of last

from the decrease in employees’ expenses, advertising and promotional expenses and effective management of expenses during the COVID-19 pandemic. Table: Operating Results (Unit: Million Baht) Items

and 0.5% QoQ. Marketing expenses remained at 5.5% of total revenue, same level both YoY and QoQ. Underpinned by localized promotional campaigns, the decline in prepaid subscriber has slowed down, while

resulted in reallocation between sales and service revenue as well as marketing expenses while device subsidy is capitalized as contract assets and amortized against the service revenue over the customer

to maintain profitability through effective marketing to boost sales, while increasing efficiency in the management of raw material costs and other expenses. Nonetheless, from the aforementioned

-year guidance, underpinned by improved 4G network and larger AIS Fibre coverage. QoQ, revenue slightly dropped by 0.8%. The handset campaigns were more selective, resulting in lower marketing expense

in Ft value that had gradually increased since 2Q17. Meanwhile, administrative expenses decreased as a result of lower marketing and promotional activities in the build-up to the royal ceremony in