ซึ่งจะเป็นผลดีกำรใช้จำ่ยงบประมำณโฆษณำ นอกจำกนีก้ำรเติบโตตลำดอีคอมเมิร์ซ (e-commerce) ที่มีกำรคำดกำรณ์วำ่จะ เติบโตขึน้ถึง 30%2 ตอ่ปี จำกกำรเปลี่ยนแปลงรูปแบบกำรใช้ชีวิตของผู้บริโภคที่มีควำมนิยมใช้สมำร์ทโฟน

expand on the back of domestic demand momentum. Private consumption expanded in line with the continual broad-based improvements in household income. Domestic investment expanded at a slower pace than

expand on the back of domestic demand momentum. Private consumption expanded in line with the continual broad-based improvements in household income. Domestic investment expanded at a slower pace than

commerce sector at 20.6% of total loans. LH Financial Group Public Company Limited Management Discussion and Analysis for the Second Quarter ended 30 June 2019 Page 14/21 Big Corporate & Corporate amounted

นมำ บรษัิทไดม้กีำรเปิดตวัสนิคำ้ใหมเ่ป็นผลติภัณฑส์กนิแคร ์ภำยใตแ้บรนด ์Plantstory ทำงชอ่งทำงอคีอมเมริซ์ (e-commerce) และรำ้นคำ้ปลกีเฉพำะอยำ่ง (Specialty Store) กลุม่อืน่ๆ รำยไดจ้ำกกลุม่อืน่ๆ อยูท่ี ่ 309

commerce sector at 20.6% of total loans. LH Financial Group Public Company Limited Management Discussion and Analysis for the Second Quarter ended 30 June 2019 Page 14/21 Big Corporate & Corporate amounted

household debt remained elevated, economic expansion had yet to benefit household income in a broad-based manner, and the low level of some agricultural price resulting in a gradual improvement. Private

reduction from e-commerce channel of sale by 22.0 percent. The decrease of e- commerce was caused by the changing of air ticket booking behavior. Meanwhile, number of passenger from the point-of-sale in

reduction from e-commerce channel of sale by 22.0 percent. The decrease of e- commerce was caused by the changing of air ticket booking behavior. Meanwhile, number of passenger from the point-of-sale in

household debt remained elevated, economic expansion had yet to benefit household income in a broad-based manner, and the low level of some agricultural price resulting in a gradual improvement. Private