offer promotions during appropriate occasions such as offering shipping discounts promotions, etc. IN RESPONSES TO THE NEW WAVE OF COVID-19 Financial PerformanceSignificant EventsExecutive Summary 4
allow the Company to benefit from economies of scale in some costs, such as shipping costs • Selling Expenses in 9M/2022 was THB 207 million, increased by THB 51 million or 33% from 9M/2021, corresponding
customers with high purchasing power, DIY, Accessories, Smartphones, and Television. Notably, in 2022, the Company planned to sell a wide range of Apple products to reinforce its brand positioning and
(+6.05%). The purchasing power of customers has been declining since the third and fourth quarters of last year, which caused IT device sales to significantly decline. The main cause for the decline is the
services revenue, which increased by THB 1.63 million (+1.78%). In 2023, customers’ purchasing power began to slow down and significantly declined during the first two quarters of the year, which caused IT
, household purchasing power saw limited recovery. Under these circumstances, the Thai economy in this quarter may grow at a slower pace of 3.2 percent over-year, which is also less than the 3.7 percent growth
of 2019. Exports, tourism and private investment – among major economic activities – were hampered by the worse-than-expected global economic slowdown. Meanwhile, consumers’ purchasing power weakened
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