performance. The turnaround was mainly resulted from cost and sales and marketing strategies shift, expenses cut and control, efficiencies improvement, and work processes adjustments throughout the Company
Baht appreciation, affected to production competitiveness that manufacturers made decision to shift production base or import materials from foreign. Similarly, private investment sector and employment
3,169mn. OOH media continues to benefit from the structural shift in the media industry and people’s behavior to spend more time outside. Online media, which reports on a yearly basis by the Digital
% YoY to THB 14,125mn. Meanwhile, Outdoor media– segment which MACO focuses on – bucked the trend, increased by 12.8% YoY to THB 6,391mn. In recent years, advertising industry has witnessed the shift in
– continued to buck the trend, OOH media with a 13.1% market share, increased by 7.0% to THB 9,805mn1. OOH media continues to benefit from the structural shift in the media industry, the ongoing trend of people
offered on broad base. In 2H19, unlimited data pricing re-emerged in prepaid segment and continued into early 2020. As a result of unlimited data plans as well as continued shift of customers from prepaid
, an increase of 15.6% YoY. The YoY increase was largely as a result of the shift in selling and administrative expenses up 5.92%, from THB 661mn in 1Q 2018 to THB 700mn in 1Q 2019 due to business
. Current investment decreased by THB 1,469 million due to the shift from short-term to long-term investments (see more details in notes to financial statement 4 Other investments). Net PPE increased by THB
body temperature screening before the shift. Furthermore, to comprehensible with the state health and safety policy, spots to provide alcohol gel and face mark for the park visitor are scatters through
were in the smartphone segment. And accessories This is a result of adding Apple and Samsung products to shift the brand's position, causing products in this group to sell well. The company still