Company operates with our corporate strategy to balance its business units by diversification in revenue structure and risk into 3 main businesses supporting each other and focusing on Healthy & Beauty

keeping the income not less than 10 percent of the model forecast, reducing or postponing unnecessary spending and slowing down the investment by focusing on the return of investment and low investment

strategy to balance its business units by diversification in revenue structure and risk into 3 main businesses supporting each other and focusing on the business of Healthy & Beauty. Although the economic

Company has acknowledged the situation and adjusted the strategy and marketing plans accordingly to minimize the impact, by focusing in expanding the customer base and emphasizing in online channel

mobile operator has slowed down the activation of addi- tional systems that the Company has developed and focusing on retaining and increasing the number of users on each operator’s networks. Services

, Competitiveness and Connectivity, and Trust. To achieve the objectives, we are building an organization on the principle of “SEC Strengthening the Foundation,” focusing on Delegation, Empowerment, Communication

increase the service points to reach more consumers and better respond to situations. The company aims to open 15 small branches called "After You Marketplace," focusing on selling products through food

a total of 7 branches. In 2023, the Company plans to expand 3 more branches, focusing on shopping malls and community malls in Bangkok and Metropolitan areas. In addition, the Company continues to

further by opening 5-7 more branches, focusing on shopping mall locations in Bangkok. As for Mikka Coffee, there are currently 125 branches. In 2024, the Company will continue to expand Mikka Coffee

channels. • Introducing new products designed for each OEM customer. R&D New Products and Exploring New Channels • Capturing overseas markets by focusing on Hongkong, CLMV and the Middle East market