sales promotion activities for customers e.g. government sectors, employee’s costs e.g. annual bonus and employee salaries from the increase in the number of employees. Compare to Q4-2017 and Q4-2016, the

, advertising and public relation to promote its contents. Such promotion strategy resulted in continuous growth in revenue form program right of the Company. Baht Million 2017 2018 +/(-) +/(-) % Expense from

, mainly due to sales promotion from foreign supplier. 3.4 Selling and distribution expenses The Group has sales and distribution expenses increased by 2.79 million baht or 45.37 percent from the previous

percent. 1.4 Selling expenses Selling expenses consist of sale staff expenses, transportation expenses and promotion expenses. For the period of three months ended 30th June 2018, the Company and its

in the country in April. This significantly limited distribution channels for the Company’s customers and they delayed their purchase orders of the Company’s products. Consequently, domestic sales fell

market in the country last April. This caused problems for distribution channels of the Company’s customers, as they had to postpone their purchase orders of the Company’s products. As result, domestic

from the same period of 2017 due to the higher expenses from organizing events, advertising and public relation to promote Indian series and other series. Such promotion strategy resulted in continuous

cost control. Consequently, sales expenses to sales revenue ratio dropped from 48.01% to 42.26% as the Company held up the sales, sale promotion, and marketing expenses. Table 6: Sales Expenses by Type

early of this year, our main customer held a special promotion in order to boost sales during the preparation of soil cultivation period. K. W. METAL WORK PUBLIC COMPANY LIMITED Head office 259/83

in Q2–2020 increased from Q1–2020 and Q2–2019. The reason is that in Q2–2020, the Company received revenue from sales promotion from suppliers and reversed penalty on project delay that were fined in