- Translation - JKN GLOBAL MEDIA PUBLIC COMPANY LIMITED Management Discussion and Analysis of the Company’s Performance for the Six Months Ended June 30, 2018 Baht million 6M/60 6M/61 +/(-) +/(-) % 1. Content
total revenue for the year ended 31 December 2018 increased 23.11% from the last year, the Company increased its content acquisition to support the growth of the business and the fact that in 2018 the
total revenue for the six-month period ended 30 June 2019 increased 24.65% from the same period of previous year, the Company had continuously increased its content acquisition to support the growth of
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consumption recovery and the high household debt. The Company keeps focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain
brand awareness and increasing FN brand equity, so the marketing activities has been arranged with sales plan improvement and promotion efficiency spending. 3. Selling and administrative expenses Selling
improved from higher proportion of house brand product sales compared to previous period. The Company has focus in maintaining gross profit margin, emphasizing FN brand awareness and increasing FN brand
integrated risk management (IRM), effective capital management and creation of a culture of risk awareness organization-wide. All these efforts are aimed at maintaining KBank’s stability as a leading financial
their products and services via NEXT’s media channel. In-store radio and audio advertising service increase consumer awareness and demand on products and services. (2) Event and Concert Organizing
products and services via NEXT’s media channel. In-store radio and audio advertising service increase consumer awareness and demand on products and services. (2) Event and Concert Organizing Business NEXT is