power of those consumers relying on agricultural income have been affected by the drought and low commodity prices. However, the impact on private consumption is expected to be eased to some extent by

administrative expenses has significantly reduced compared to the normal operating range by reducing more than 70 percent during the period of locking down. After the government eased the lock down measure

eased phase by phase thanks to significant improvement in controlling the spread of COVID-19 in Thailand. A number of recovery plans were introduced to the market by Thai government; however, Thai economy

the impact on private consumption is expected to be eased to some extent by various relief measures being rolled out by the government. The Group has committed to support and operate in accordance with

competition was slightly eased as there were some initiated effort across operators to uplift unlimited data plan such as imposing limit, discontinued some offerings, and raising price . However, overall

directives. Later, COVID-19 pandemic situation in Thailand saw positive signs, the government and government agencies eased restrictions to control the epidemic widespread of COVID-19 and issued measures to

supported by growth across all three businesses. Mobile business (Bt29,591mn, 2.0% YoY and 1.3% QoQ) saw slightly improved spending in 4Q21 after pandemic restriction eased while low-price environment

Competitive Environment In 3Q24, Thailand showed positive sentiment emerged from the resolution of political uncertainty and a clearer economic direction and resuming of budget spending. These factors eased

of the previous quarter. The sales volume returned to their former state in June after the various measures have been eased. Net marketing margin per unit increasing after proportion of retail channel

and November Monetary Policy Committee meetings, taking the rate down from 1.75 percent to 1.25 percent. The Bank of Thailand also eased foreign exchange regulations to curb the strong baht and