value-added offering strategies such as guaranteeing service quality, superior service packages, and premium content to increase ARPU. Discounts on packages have been offered to new customers and those
Company Limited as presented in the contract. However, the Company received 5 percent to 10 percent discounts on food and beverage prices, as specified in the terms and conditions. In return, the Company
promotional discounts to increase traffic and create brand awareness during the opening of new branches. The other cost of sales and services increased due to other branch-related expenses such as staff, rental
devices and more cash purchases resulting in greater trade discounts, the gross profit (GP) has increased. Selling and administrative expenses In 1H 2024, selling and administrative expenses amounted to THB
. Operators continued to deploy aggressive discounts in order to retain existing base and also attract new demand. During the COVID outbreak, operators have launched work from home package with lower price
THB 1,674 per sqm/month, which was slightly below the level in the prior year due to lower-than-expected rental rate increases at some shopping malls, as well as additional discounts given towards the
quality acquisition, AIS Fibre maintained price competitiveness amidst the intense market discounts offered by competitors. As a result, ARPU declined to Bt618 or -2.7% QoQ. With stronger AIS’s integrated
47.7% in 2019 due to (1) the cost of food and beverages of new brands, in particular Khiang, requiring promotional discounts to increase traffic and create brand awareness during the initial opening