slightly. Retail sales volume softened with this quarter being the low season and entering rainy season. Moreover, Tropical Storm Podul and Kajiki caused flooding in several regions, and adversely affected

severe flooding or heavy monsoon rains also deals a serious blow to households’ properties and quality of life. These extreme events would inevitably hurt demand for financial services as well as borrowers

เดียวที่เติบโตถึงรอ้ยละ 23 ในเดือนเมษายน ปี 2563 MEDIA SPENDING IMPACT DURING THE EVENTS Media Channel ECONOMIC RECESSION Q3-Q4 2008 POLITICAL PROTEST Q1-Q2 2010 FLOODING Q3- Q4 2011 THE PASSING OF KING

PROTEST Q1-Q2 2010 FLOODING Q3- Q4 2011 THE PASSING OF KING RAMA 9 Q4 2016 COVID-19 April 2020 TV -8% 17% -6% -39% -29% Internet (DAAT) NA NA NA 17% 23% Outdoor & Transit -1% 1% 14% 29% -15% Cinema -8% 34