higher cost of goods sold. Administrative and Selling Expenses Selling, general, and administrative expense as a percent of sales increased slightly to 12.9% in 2018 compared to 12.8% the previous year
prices for most agricultural products remain low, resulting in a fragile recovery in consumption. This has also been effected by the reduction of spending stimulus measures by the government compared to
, the Company will focus on improving gross profit margin and efficiency of marketing spending. 3. Selling and administrative expenses Selling and administrative expenses for 2Q18 and 1H18 were Baht
compare with the previous year amount to Baht 10.08 million, decrease Baht 0.12 million or decrease 1.17%, this is due to the company set measure to control appropriate spending. 4. Administrative expenses
brand awareness and increasing FN brand equity, so the marketing activities has been arranged with sales plan improvement and promotion efficiency spending. 3. Selling and administrative expenses Selling
consumption expanded gradually, in line with the expansion of consumption expenditure on durable goods and greater consumer confidence, as well as improvements in farm income. Meanwhile, private investment
. Furthermore, the consumers’ household debt remained in high level, thus they must control their expense by spending money with save and paid for essential stuffs. 1.4. Performance versus Budget In previous year
profit margin. Administrative and Selling Expenses Selling, general, and administrative expense as a percent of sales increased slightly to 13.5% in 1Q18 compared to 12.5% in the same period in previous
. Administrative and Selling Expenses Selling, general, and administrative expense as a percent of sales increased slightly to 13.2% in 2Q17 compared to 12.5% in the previous quarter. Selling expense increased in