representative or 360-degree technology. Until now, offering a deep discount to potential customers was not expected because of the Company’s financial strength with Net Interest-Bearing-Debt to Equity at 0.97
. Deep discount of up to 50% was used across the industry to attract customers to switch, resulting in declining industry’s ARPU. Convergence packages, combining fixed broadband, mobile data SIM, and
added value offering such as speed boost, equipment upgrade, service quality and premium contents. Although the operators were able to retained higher starting price point of Bt399/month, deep discount
, especially in manufacturing and tourism sectors, has marred deep by such dilemmas. Tourism industry has reported a dramatic decline of tourist arrivals and the rise of hotel booking cancellation during high
deep by such dilemmas. Tourism industry has reported a dramatic decline of tourist arrivals and the rise of hotel booking cancellation during high season. The Company’s management has primarily evaluated
aggressive discount were withdrew in Jan-Feb while demand from lockdown only emerged in the last week of March. APRU continued declining as the competition remained elevated particularly with deep discount
sustainable advantages for the longer term. These include signing off on a single source of truth with ONE ERP across our businesses, setting up a global shared services center in India, taking a deep dive into
longer term. These include signing off on a single source of truth vide ONE SAP across our businesses, setting up a global shared services center in India and taking a deep dive into our fibers business to