48,232mn and Traditional media (Newspaper, Magazines and Radio) with a 14.0% market share, declined by 22.1% YoY to THB 10,512mn. Out-of-Home media (“OOH”) and online media segments which VGI focuses on
changes over the past few years. Traditional media such as television, newspaper, magazine and radio has been in steady decline, while Out-of-Home (“OOH”) and online/digital media have become the go-to
. Advertisers have adjusted their budget allocation from conventional media such as TV, Newspaper, Magazine and Radio to other potential sectors to optimise communicability. Hence, advertising expenditures for
transaction value, the total transaction value shall be equivalent to 185.54 percent calculated based on the Net Tangible Asset Basis which is the basis that results in the highest transaction value, from the
market share at 65.4% fell 12.8% YoY to THB 17,226mn and Traditional media (Newspaper, Magazines and Radio) with a 13.8% market share, declined by 22.7% YoY to THB 3,629mn. Out-of-Home media (OOH), which
-promotion activities in collaboration with credit card providers and various marketing campaigns through television, radio, and other media channels. Management Discussion & Analysis 2022 Online sales
named “Work from Here”. The Company also offered various credit card promotions and various forms of sales promotions through television, radio and other media. Online sales decreased by THB 64.68 million
television, radio and other media. Dealer sales decreased by THB 389.32 million, and Franchise sales decreased by THB 95.02 million. The causes for the decrease are similar to the decrease in branch sales as
to owners of the Company (419.61) (3,051.71) (206.58) (349.84) Based on the performance of DCORP from the consolidated financial statements of the year 2018 ended December 31, 2018, the total income