softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from
customer perception. We continue to focus on delivering fair profitability balancing between short- and long- term drivers while keeping our solid financial strength. Market and Competitive Environment As
operators have committed to increasing 5G customer perception and expanding network coverage in high density of demand areas. As a result, 5G adoption reached around 4mn subscribers, underpinned by the rising
revenue from overseas sales for the period, not only support our market diversity but also raise our brand perception as the People’s Republic of China is one of the top 5 energy drink market in the world
strengthen customer perception towards KBank as an “Embedded Trust” agent, offer products and services “Beyond Banking” and stay relevant to “Everyone, Every Day, Every Way and Everywhere” in order to deliver
development of new branch formats to accommodate service use of customers in relevant areas and thus ensure a novel brand perception. We also enhanced service efficiency with the application of technology and
focus was on development of new branch formats to accommodate service use of customers in relevant areas to ensure a novel brand perception. We also enhanced efficiency of existing service channels with
services.Our focus was on the development of new branch formats to accommodate service use of customers in relevant areas and to create a novel brand perception. We also enhanced service and sale efficiency with
service provider to offer products and services “Beyond Banking”, stay relevant to “Everyone, Every Day, Every Way and Everywhere”, and strengthen customers’ perception towards KBank as an “Embedded Trust
มุง่พฒันาสาขารูปแบบใหมใ่ห้สอดคล้องกบัการใช้บริการของลกูค้าในแต่ละพืน้ที่ ควบคู่ กับการสร้างประสบการณ์และภาพลกัษณ์ Brand Perception) ใหม่ในการบริการ รวมถึงเพิ่มประสิทธิภาพในการ ให้บริการช่องทางที่มีอยู่