brand awareness and increasing FN brand equity, so the marketing activities has been arranged with sales plan improvement and promotion efficiency spending. 3. Selling and administrative expenses Selling
Position as of June 30, 2019 The consolidated total assets as of 30 June 2019 decreased by 5% yoy. The decrease was mainly attributable to cash spending on annual capital expenditure and loan repayment as
, the Company will focus on improving gross profit margin and efficiency of marketing spending. 3. Selling and administrative expenses Selling and administrative expenses for 2Q18 and 1H18 were Baht
consumption expanded gradually, in line with the expansion of consumption expenditure on durable goods and greater consumer confidence, as well as improvements in farm income. Meanwhile, private investment
advertising company were more conscious in spending through advertising. 4) Other income was Bt198mn, an increase of 48.9% YoY, mainly from increasing in the number of “Boonterm kiosk" and the growth of the
% in the previous quarter due to a slowdown in both of export and tourism sectors. Meanwhile, the private consumption expenditure accelerated in line with rising consumer confidence. In addition, the
stimulate expenditure, including: Let’s Travel Together; credit limits increase; debt moratorium and measures for social-welfare card holders etc. Although these measures have now been implemented, consumer
% growth in the previous quarter, as a result of private consumption and public investment showed contraction while export of goods, private investment and government expenditure expansion. In addition, the
slower-than-expected recovery of advertising expenditure during the first half of 2017, the VGI believes that an improvement in advertising spending is in the offing for the remaining months of 2017 as
in 20172, mainly due to an ongoing postponement of festivities subsequent to the mourning period over the passing of His Majesty King Bhumibol Adulyadej and the shrinkage of advertising spending in a