device sales 9,752 10,638 9,993 2.5% -6.1% Total costs of service and sale 31,702 33,674 34,875 10% 3.6% Gross profit 15,010 17,644 18,418 23% 4.4% SG&A 5,601 7,438 5,890 5.2% -21% Marketing Expense 1,482
-year guidance, underpinned by improved 4G network and larger AIS Fibre coverage. QoQ, revenue slightly dropped by 0.8%. The handset campaigns were more selective, resulting in lower marketing expense
device sales, offset by growth in all core businesses. The total revenue increased by 2.9% QoQ driven by the launch of iPhone15. Core service revenue (excluding IC and NT partnership) recorded at
business growth, while decreasing -0.5% QoQ from higher SG&A. EBITDA margin improved to 54% from continual focus in profitable revenue, cost management, and improved device margin. AIS reported a net profit
OPEX and marketing expense. Net profit reported at Bt18,648mn, declined -7.0% YoY from one-time other income occurred in previous year. SIM & Device sales reported at Bt9,934mn, improved 61% YoY from a
enhanced device margin. AIS reported a net profit of Bt8,788mn, increasing 7.9% YoY reflecting strong operating performance, while increasing 2.5% QoQ from higher foreign exchange rate gain. 3Q24 MD&A
increasing demand for Cloud services and ICT solutions in line with the digitization trend. However, it declined by -9.0% QoQ as a result of large projects closed in 4Q22. Cost & Expense In 1Q23, the cost of