that we can hear feedback from our targeted consumers before leveraging our mainstream operation. We targeted these launches in selective channels, especially e-commerce, sport venues, fitness centers

reduce costs efficiently by sharing resources in the group, integration of distribution channels that reach consumers with the operating channels of the group, including the use of technology in the

causing higher inflation, as well as slowdown in Thai and global economy, impacting purchasing power of domestic consumers. Nonetheless, the Corporate Group still adheres to its strategy, namely “Complete

strategies and policies by controlling and reducing unnecessary operating expenses coupled with developing digital and online platform, monetizing brand and focusing more on consumers. In addition, making

distributing to our target consumers all over several key provinces in the People’s Republic of China. Operations in the People’s Republic of China are led under active marketing policies of the JV Group’s

- Translation - Page 2 of 6 People’s Republic of China for marketing for the purpose of further selling and distributing to our target consumers all over several key provinces in the People’s Republic of China

, the ongoing trend of people spending more time outdoors and its strength as being a medium that reaches consumers when they are on the go to create brand awareness. For Online media, Digital Advertising

and service were difficult due to the weak purchasing power. Since the consumers were price- sensitive, together with a high competition in the market, some entrepreneurs turned to reduce their

further selling and distributing to our target consumers all over several key provinces in the People’s Republic of China. Operations in the People’s Republic of China are led under active marketing

spending more time outdoors and its strength as being a medium to create brand awareness that reaches consumers when they are on the go. For Online media, Digital Advertising Association Thailand (“DAAT