higher value product with better package bundling prices. Classification: Internal 3Q22 MD&A Advanced Info Service Plc. 4 Profit EBITDA In 3Q22 was at Bt22,091mn, decreased -1.2% QoQ from network OPEX and
emphasize on growing market share to become the leading brand in Thailand by stressing importance on effectiveness of corporate communication on both media advertising and promotional spending, as well as
-value customers, causing the drop in acquisition rate. The growth is expected to gradually improve with long-term targets maintained. On the other hand, existing customers showed a continuing ARPU uplift
from Bt637 in 3Q17, following tactical offerings launched to attract quality customers toward higher speed package with the better value for money. Mobile Business 4Q16 1Q17 2Q17 3Q17 4Q17 Subscribers
as integrated operators focused on offering higher bundling value than standalone products. 2 2Q18 MD&A Advanced Info Service Plc. 2Q18 Operational Summary In 2Q18, total mobile subscribers were 40.1mn
increasingly emphasized convergence offerings highlighting on higher package value. This has resulted in the narrowing price gap between pure and convergence price plans. 2 FY18 MD&A Advanced Info Service Plc
capture high value segment to prevent the compete with price directly to uplift ARPU. We continue our focus on enhancing network quality, increase customer engagement, and delivering effective retention
impacts that may have on other funding costs. For Thailand, most economic indicators in the third quarter of 2018 grew at a decelerating rate, as evidenced by slowdowns in export value, international
unlimited data packages to attract high value customers and encourage prepaid to postpaid migration. The fixed broadband market continued to expand through fibre technology. Competition focused on speed and