sharp decline in industry- wide IPA spreads which has led to a negative EBITDA contribution from this product. As part of our currently ongoing broader long-term strategy review, we are reviewing our

sales volumes. The sharp decline in the Finished Goods prices has also led to a decline in Raw material prices and the Company suffered devaluation loss on Finished Goods stock, Raw Material in stock and

increasing in popularity among data users to optimize spending and impeded operators to monetize sharp increase in data usage. Although the industry was able to uplift the price of unlimited packages to

sharp drop in tourist SIM while postpaid acquisition and handset subsidy slowed down from temporary shop closure, resulted in slower net add. With intense competition in prepaid and reintroduction of

47.7% in 2019 due to (1) the cost of food and beverages of new brands, in particular Khiang, requiring promotional discounts to increase traffic and create brand awareness during the initial opening

increase awareness and accessibility of the brand. Branch expansion and pop-up store will continue to be 2020’s directions Enhancing customer experience through digital platform In 2020, After You will be

awareness toward AIS Fibre, we became less aggressive in terms of discount campaigns. The strategy emphasized on responding to the customer needs e.g. customer can freely choose to subscribe package with or

association with promoting and distributing 3-in-1 Coffee and RTD Coffee to build up brand awareness and to push the products through key channels nationwide, especially the modern trade ones, and (3

centers and fleet of cash vans (2) - Translation - Page 5 of 6 marketing and promotional expenses in association with promoting and distributing 3-in-1 Coffee and RTD Coffee to build up brand awareness and

respect of distribution centers and fleet of cash vans (2) marketing and promotional expenses in association with promoting and distributing 3-in-1 Coffee and RTD Coffee to build up brand awareness and to