strategy to support the business direction as below. 1. Differentiate marketing campaigns to increase brand awareness 2. Emphasize FN as a DESTINATION with house brands which increases profitability. 3

Apparel under brand Inco, Cheval, Sleep Mate, ETC brand, Non-Apparel under brand Cherish, Prim, Rollica, Cushy, etc. Emphasize FN as a BEDDING DESTINATION with house brands which increases profitability. 2

under brand Inco, Cheval, Sleep Mate, ETC brand, Non-Apparel under brand Cherish, Prim, Rollica, Cushy, etc. Emphasize FN as a BEDDING DESTINATION with house brands which increases profitability. 2

brand awareness. Emphasize FN as a BEDDING DESTINATION with house brands which increases profitability. 2. Focusing and developing E-commerce with potential partners 3. Focusing cost-efficiency and

loss branches and turned to emphasize the other distribution channels where there were lower cost and higher margin. Another important development of mobile phone distribution business in the previous

services to the system such as the SIM Card selling with electronic-Know-Your-Customer (e-KYC) service, as well as adding more 1,000 – 2,000 new Boonterm kiosks. The Company strategy will emphasize on

grow the brand both domestic and international. This attempt will emphasize countries where there is economic growth, the number of populations that can drive brand growth, and opportunity to make more

structure The Company continues to emphasize the efficiency of management of financial structure, be flexible in time of economic fluctuation and maintain financial costs to be appropriate for business

those businesses. The assessment was made for the purpose of recording the fair value of the Company's and PRE's investments in PP1 and PP3. The Company, therefore, emphasize in asset value by comparing

pastry is also expected to meet the needs of customers who love trying new and unique products. Emphasize on Increasing the Number of Pop-up Stores in Bangkok and Other Provinces The Company has been