the TV sector and traditional media have been in decline and is expected to be surpassed by OOH media (Outdoor, Transit and In- store media) and digital/online spending in the near future. Master Ad

export sales. Moreover, there were advertising expense through various media such as magazines, newspapers, online media more than last year including thourgh television when our content series was

’ approach to optimize cost focuses on digitalization, efficiencies and prioritization. We expect ongoing digital cost initiatives to deliver saving particularly in automation and online sale and service

Page | 1 Management Discussion and Analysis Q2/2020 JMART Management Discussion and Analysis Q2/2020 Synergy Digital Transformation eX Growth Business Model Page | 2 Management Discussion and

digital services and platforms to both consumers and enterprise. Continue growing core revenue with controlled marketing expenses In 1Q18, AIS reported service revenue of Bt34,565mn, +6.5% YoY and +2.5% QoQ

may decline, currently standing at B563, in exchange for higher ARPH (average revenue per household) in the long run. Expanded strategic digital services for both enterprise and consumer With a complete

news programs under the brand JKN-CNBC, which started broadcasting in the second half of 2019 through digital television stations and online. Moreover, another subsidiary who acts as an advertising

optimize cost focuses on digitalization, efficiencies and prioritization. We expect ongoing digital cost initiatives to deliver saving particularly in automation and online sale and service channels

new credit card product, namely the Digital Next Gen Credit Card, the Company's first digital credit card that delivers innovation and advanced security verification solutions which is in line with the

and hospitals, including the launch of a new credit card product, namely the AEON NextGen Digital Credit Card, the Company's first digital credit card that delivers innovation and advanced security