promotional privileges and non promotional privileges, management remuneration and nature of expenses in the note to financial statement according to the generally accepted accounting principles. The company?s
. This was driven by a significant decrease in advertising and promotional expenses in the UK market under the operation of ICUK aligning to the spending control scheme in order to achieve an appropriate
Consolidated financial statements Change Increase/(Decrease) For Three Months Period Ended 31 March 2018 2019 THB mm % THB mm % THB mm % Advertising and promotional expenses 105.70 88.39 83.54 86.04 (22.16
earned primarily from promotional, advertising income and logistics and distribution income, income earned from one-off events, etc. (2) Percentage margin is calculated by dividing Gross profit from sales
-6.3% 1.5% SSSG of Hardline segment -4.4% -0.1% SSSG of Food segment 1.1% 2.2% (1) Other income comprises revenue earned primarily from promotional, advertising income and logistics and distribution
total sales, a decrease from the ratio of 24.6% in the corresponding period last year mainly due to a significant decrease in advertising and promotional expenses in the UK market under the operation of
rationalization), having margin accretive new products launches and a cautious and active evaluation of advertising and promotional spending. In overseas markets, total revenue from sales improved by THB 61.5
% 0.3% SSSG of Hardline segment -4.5% -2.6% SSSG of Food segment 1.5% 1.0% (1) Other income comprises revenue earned primarily from promotional, advertising income and logistics and distribution income
expenses for the nine-month period of 2018 was Baht 1,154 million, decreased by Baht 81 million or 6.6% from the same period of 2017, mainly from efficiency improvement of advertising and promotional expense
cost • Selling expenses decreased by 16.4% from controlling promotional and marketing activities • Administrative expenses increased by 37.8% due to the adjustment of severance payment for labor