declined by 11.3% YoY to 26,185mn in 1Q 2017/18. The TV sector with the highest market share at 66.3% fell 13.7% YoY to THB 17,359mn and Traditional media (Newspaper, Magazines and Radio) with a 13.1% market

advertising industry remains sluggish as evident from the contraction of overall advertising expenditures by 11.4% YoY to 26,351mn in 2Q 2017/18. Advertising expenditures in the TV sector having the highest

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