strategy to support the business direction as below. 1. Differentiate marketing campaigns to increase brand awareness 2. Emphasize FN as a DESTINATION with house brands which increases profitability. 3

Apparel under brand Inco, Cheval, Sleep Mate, ETC brand, Non-Apparel under brand Cherish, Prim, Rollica, Cushy, etc. Emphasize FN as a BEDDING DESTINATION with house brands which increases profitability. 2

under brand Inco, Cheval, Sleep Mate, ETC brand, Non-Apparel under brand Cherish, Prim, Rollica, Cushy, etc. Emphasize FN as a BEDDING DESTINATION with house brands which increases profitability. 2

brand awareness. Emphasize FN as a BEDDING DESTINATION with house brands which increases profitability. 2. Focusing and developing E-commerce with potential partners 3. Focusing cost-efficiency and

materially cut down sales expenses from the previous year in alignment with the drop in sales revenue. Nevertheless, some of the sales expenses took time to adjust and did not fully reflect the slowdown in

particular emphasis on the alignment with the 20-Year National Strategy (2018- 2037),  the 12th National Economic and Social Development Plan (2017 - 2021), including 23 master plans and the policy

loss branches and turned to emphasize the other distribution channels where there were lower cost and higher margin. Another important development of mobile phone distribution business in the previous

services to the system such as the SIM Card selling with electronic-Know-Your-Customer (e-KYC) service, as well as adding more 1,000 – 2,000 new Boonterm kiosks. The Company strategy will emphasize on

the leader of online top-up machine market both in terms of total usage amount and the number of kiosks, covering all area nationwide. The Company's strategy continues to emphasize on efficient location

Bt0.87mn, decreasing when compare to Bt1.18mn in 3Q17, due to in 2018 the Company emphasize efficient Boonterm kiosk spot; meanwhile, in 2017 the Company accelerate to increase the number of kiosks all areas