. Moreover, the company has integrated marketing communications where the Company incurred expense to sponsor marketing activities at a cinema in one of major leading shopping center in Bangkok. The Company
such plan to maintain fair share and ensure that we preserve our quality subscribers. As a result, AIS’s mobile revenue stood at Bt32,880mn, increasing 6.4% YoY and flat QoQ. Enhanced convergence
cash vans are a part of our integrated marketing policy, which is run in parallel with general above-the-line advertisement and on-ground marketing events which communicate directly to the targeted
? awareness and preparation of policy formulation, introduction of products and creation of public awareness. In addition, it also proposed implementation guidelines in developing strategy to motivate people
, pricing strategy in the form of higher-speed-at-same-price was used more aggressively while fibre products remained key attractions. Toward the end of the quarter, the industry standard monthly price plan
reallocated between device sales and service revenue weighted by fair market values of the handset price and full-contract price plan. As a result, device sales would increase, and service revenue would
11.5 GB/subscriber, also rose more reasonably following the discontinued unlimited data offerings. CAPEX was well under plan with 1H19 investment of Bt13,265mn tracking with the full year guidance of
of a larger data plan; this resulted in the ARPU uplift for these 5G subscribers by 10-15%. We still aim to achieve 2mn 5G subscribers by the end of the year. The key drivers would be a higher data
218 20% Feedstock 78 136 151 (49)% 540 535 1% การจัดประเภทกลุ่มธุรกจิใหม่ Integrated PET 192 171 142 35% 841 466 81% Fibers 69 64 49 43% 232 191 22% Packaging 16 13 11 54% 53 40 35% Olefins 3 50 73 (97