Company’s Take- home Products to continuously increase brand awareness, and to maintain the consistency of the Company in launching new products. Consumers will be able to purchase products both at the After
create awareness in the Hong Kong market. The Company also plans to open a second branch in Hong Kong in the third quarter of 2022. In the long term, the Company goal is to expand not less than 5 franchise
%, slightly increasing from the previous quarter. However, substance economic challenges are remained as a result of policy interest rate increment, high household debt level increasing from 86.3% to 90.6% in
slightly reduced down to 0.99% from the previous quarter. However, substance macroeconomic challenge is remained as the level of household debt (seasonal adjusted) continued to increase from 90.7% in the 1Q
modified vehicles to promote products under the "Advice" brand in key regions. The activities aimed to boost brand awareness among customers in upcountry provinces. Additionally, the Company conducted sales
raise Advice brand awareness in various provinces across Thailand. Apart from marketing expenses, employee expenses also decreased by THB 16.00 million, caused by the company's decision to reduce accrued
special events as in 9M2022 which include “The Match Bangkok Century Cup 2022” sponsorship and “The Way of Gaming” marketing campaign, which involved using vehicles to raise Advice brand awareness in
reduced down to 0.81%. However, substance macroeconomic challenge is remained as the level of household debt (seasonal adjusted) continued to increase from 90.7% in the 1Q/2023 to 91.4% in 1Q/2024. For the
Coverage ratio) was at 168%, decreased from 183% as of the end of last year, remained being at appropriate level. 6 Liabilities The consolidated liabilities of the Company as of May 31, 2024 totaled 68,680
Brand Awareness and Customer Loyalty • More R&D on take-home products and dine-in products • Creating new collaboration products through strategic partnerships. • Developing new products for modern trade