expenses comprised (1) sponsorship fee for international football club (2) marketing and promotional expenses operated by CBD for domestic business and by ICUK for the UK operations, and (3) selling expenses
gradually from 2019 onwards. (2) Marketing and promotional expenses including the portion paid by CBD and the portion paid by ICUK for UK operation. (a) Marketing and promotional expenses paid by CBD amounted
(1) sponsorship fee for international football club (2) marketing and promotional expenses operated by CBD for domestic business and by ICUK for the UK operations, and (3) selling expenses of which
emphasize on growing market share to become the leading brand in Thailand by stressing importance on effectiveness of corporate communication on both media advertising and promotional spending, as well as
promotional activities to prompt customers’ spending, such as organizing the HomePro Fair at Muangthong Thani and in Hat Yai, as well as the ‚23rd Anniversary Day‛ campaign during 29th August – 29th September
promotional activities to stimulate customer spending. HomePro Fair was held in Muang Thong Thani in July, as well as further HomePro Fair events in growing locations such as Hat Yai. Additionally, a
administrative expenses amounting to Baht 92.87 million, increased of Baht 22.72 million, or 32.38 percent from Q2/2019, This was due to the increase in promotional expenses, advertising media, specific business
product differentiation strategy and careful allocation of marketing and promotional budgets to spur growth through priority channels. The launch of Green Apple flavored energy drink in the late 2016 is an
strategies and marketing plans to achieve better reach of both existing target customers and new customers. International sales revenue also experienced a similar degree of decline by dropping 5 1 . 8 5