-changing consumer behavior. Given the increased degree of uncertainty in global economies and politics, businesses may have to contend with Thai Baht volatility and rising interest rate trends. Within this

gradual rebound of consumer purchasing power alongside the effort to restructure the pricing plans and the recovery of tourist- related usages in tourist sims and international roaming calls. This growth

customer demand. The ARPU increased to 496 Baht, reflecting a 1.3% QoQ increase from consistent efforts to offer higher-value packages that meet consumer needs through segmented products. *Including

shop for daily necessities, corresponding to the changing customer behavior. The new store concept features the Company’s products such as ‘Santa Cookie’, soft chocolate cookie which customers can take

driven by genuine consumer demands. Enterprise business rebounded with a better economic certainty. Non-mobile enterprise business reported a revenue of Bt1,520mn, growing 20% YoY and 14% QoQ, mainly from

strategic move by combining Central and Robinson department store. The business synergy will give the combined department stores a significant acceleration to become more customer- centric, as well as to

2023. The compound annual growth rate (CAGR) is expected to grow at 7.71% between 2023 and 2025, reaching a market value of THB 347.7 billion in 2025. In 2023, the Company's foreign customer ratio was

started its positive contribution to NPAT. Continued growth in digital services AIS digital services continued to scale in size focusing on growing user base both in consumer segment and enterprise

which reflected in sluggish spending in fast moving consumer goods (FMCG). Proportion of each market segment and growth is as shown in figure 2. Figure 2: MAT Jun 2017 RTD Fruit Juice Market Value

handset sale. However, overall consumer spending remained weak and AIS continued to exercise cost measures to minimize effect from slowdown in revenue. Mobile competition slightly improved Amidst weak