campaign boosting customer’s spending. In addition, price competition has heightened, underpinned by the low fixed-speed unlimited plans which limit the ARPU growth. For 5G service, our 5G network continued
consumer spending, industry continued to offer value- for- money mobile data to attract customers. Mobile ARPU continued to be pressured by unlimited data plan; albeit some initiated effort to raise price
% YoY and 14% QoQ. Cost optimization was continued even as we expanded our 5G network, resulting in increased cost of service (+5.3% YoY, +2% QoQ) but lower SG&A (-13% YoY, +1.8% QoQ). Our reported NPAT
private consumption and tourism sector, despite slow government budget disbursement and structural headwinds. The mobile industry maintained positive sentiment due to growth led by the prepaid segment and
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