to higher performance. In addition, the selling expenses increasing rate in Q4 – 2019 was higher than those in Q3 – 2019. This is because there were sales promotion expenses during the New Year

advertising and promotion transactions to impact on total sales reduction and also selling expenses reduction. However, there is no impact on net profit. o CMG : TFRS 15 set a principle to recognize CMG

” trademark domestically to expand its customer base to younger generation through offline and online media together with sales and marketing promotion in many channels, which lead to the recovery of the

some advertising and promotion transactions to impact on total sales reduction and also selling expenses reduction. However, there is no impact on net profit. o CMG : TFRS 15 set a principle to recognize

services decreased by 42.8 percent. 1.4 Selling expenses Selling expenses consist of sale staff expenses, transportation expenses and promotion expenses. For the period of three months ended 30th June 2020

promotion expenses. For the period of three months and period of 1st half ended 30th Sept 2020, the Company and its subsidiaries had selling expenses of Baht 12.87 million and 23.83 million, compared with

the promotion of knowledge Report form for disclosure of information Directors of the trust management the person who holds the highest executive position in the function that is responsible for

as the White Chocolate Cheese Pie, which was first launched in February 2023. The Company partnered with well-known influencers for the product promotion. In addition, the Company also had seasonal

optimization. It decreased -34% QoQ due to the seasonality of marketing and promotion campaigns which peaked in 4Q23. • Admin & other expenses were at Bt4,568mn, increasing 11% YoY mainly due to increased staff

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