consumption recovery and the high household debt. The Company keeps focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain
brand awareness and increasing FN brand equity, so the marketing activities has been arranged with sales plan improvement and promotion efficiency spending. 3. Selling and administrative expenses Selling
improved from higher proportion of house brand product sales compared to previous period. The Company has focus in maintaining gross profit margin, emphasizing FN brand awareness and increasing FN brand
integrated risk management (IRM), effective capital management and creation of a culture of risk awareness organization-wide. All these efforts are aimed at maintaining KBank’s stability as a leading financial
UNOFFICIAL TRANSLATION Codified up to No. 12 As of 14 February 2017 Readers should be aware that only the original Thai text has legal force and that this English translation is strictly for
businesses towards a sustainable growth organization. Our domestic performance has been strengthen by the product strategies that are not only limited to rolling out branded products under Carabao trademark
different locations. The first model is the pop-up store where only To-Go products are available. This type of store model is usually set up in a high traffic area (e.g. BTS and MRT station) where customers
being the continuous recovery of the tourism sector, the private consumption and the private investment, while the headline inflation rate averaged of only 0.5%. The unemployment rate in 3Q/2023 was
which the supporting factors still being the continuous recovery of the tourism sector, the private consumption and the private investment, while the headline inflation rate averaged of only 0.1%-1.1
maintaining promotional and marketing expenses to strengthen relationship with customer and build brand awareness. The Company’s administrative expenses reported at Baht 25.6 million decreased by 12.2% compared