4.6% YoY - โครงกำร Fit Fast Firm (โครงกำรจัดท ำเพือ่เพิม่ประสทิธผิลและลดตน้ทนุโดยรวมของบรษัิท) ประสบควำมส ำเร็จเกนิเป้ำหมำย ซึง่สง่ผลให ้ อัตรำก ำไรขัน้ตน้ส ำหรับปี 2562 เพิม่ขึน้ 2.5% YoY อยูท่ี ่34.9
% YoY. Nevertheless, Outdoor media - our focus segment- recorded THB 1,525mn in advertising expenditure, an increase of 3.8% QoQ and 11.0% YoY, benefiting from a shift in people’s behavior to spend more
เหตใุห้บริษัทจ าเป็นต้องปรับกลยุทธ์ในการด าเนินงานใหม่ โดยก าหนดปี 2560 เป็น “ปีแห่งการปรับเปล่ียน” (Year of Shift) ภายใต้สภาวะถดถอยขององค์กร บุคลากรของทัง้องค์กรตัง้แต่ ผู้บริหารระดบัสงูจนถงึพนกังานทัว่ไป
continuously increased over the past few years as evident from an acceleration of its advertising expenditures by 3.6%1 YoY to THB 1,678mn in 3Q 2017, benefiting from the shift in people’s behavior to spend more
increased over the past few years, benefiting from the shift in people’s behavior to spend more time outside as well as its strength as being a media that reaches consumers when they are on the go and
the full effect of Saraburi Quicklime addedon March 19th. Similar to Q1 2018, the revenue was from core business, that is a major shift compared with H1 2017 when the contribution of Engineering was a
popularity due mainly to changes in people’s lifestyle as well as the shift in media consumption towards online and digital. In the past, people received their news, information and advertising mostly in their
performance. The turnaround was mainly resulted from cost and sales and marketing strategies shift, expenses cut and control, efficiencies improvement, and work processes adjustments throughout the Company
professional law firm for maximizing the Company's benefits. The cost of litigation fees in the year 2017 are in the total of Baht 12.69 million. As for other administrative expense, the Company still maintain
comprising courses on finance, investment, accounting or economics. 3. Maintenance of status 3.1 Being securities firm executive or mutual fund manager or private fund manager on the renewal application date