activities and spending. The situation has led to an adverse economic effect on individual and business across various sectors, so Thai government has issued measurements such as cash subsidy payment and
margin remained negative at -4.9% and partly reflected competitive handset subsidy campaigns, compared to -2.7% in 2Q17. However, the margin improved from -16% in 3Q16, when aggressive handset campaigns
% margin, largely from controlled handset subsidy, improve revenue momentum, and cost efficiency. Service revenue (excluding IC) increased 4.9% YoY supported by both mobile and fixed broadband segments
contract term, profitability of the contract remains the same. By the Standard, key changes compared to prior to 2019, are as follows: a) Device subsidy previously recognized as handset loss will be
, AIS fully expensed handset subsidy as either handset loss or marketing expense. With the effect of TFRS 15, key financial changes, compared to prior to 2019, will be as follows: a) Device subsidy
same period of last year, which was mainly due to the increase in subsidy income from suppliers. 2. Gross profit was Baht 706.79 million equivalent to a gross profit margin of 15.4% decreasing from the
for better experience for internet and HD Video streaming. Operational Summary In 1Q17, AIS has focused on acquiring quality subscribers and lowered prepaid subsidy while maintaining competitive pricing
enhance more value to the customers resulted in a continuous growth in ARPU. The focus on quality also extended to subsidy optimization, leading to an improved sales margin of almost 5% for 1Q24. AIS
the prior year, the Company had revenue from sales of set-top box in accordance with the Digital TV subsidy program (phase 2) by the NBTC. Related technology business The Company had revenue from
/ litre during December 2018 to September 2019. Furthermore, the government announced B10 to be another optional fuel in May 2019 which was subsidy to be less than B7 by 1 Baht/ litre to stimulate methyl