engagement, and delivering effective retention programs. • Fixed broadband maintains the growth momentum to outpace the industry growth – Despite lower demands from less requirement to work from home, AIS will

broadband to maintain growth momentum and outpace the industry growth – Driven by rising demand from pandemic, home broadband aims to expand coverage around outskirt area of key cities with high potential

management using data analytics and effective retention programs. • Fixed broadband growth to outpace the industry's growth - In 2022, FMC (Fixed-Mobile-Content Convergence) strategy will be more pronounced as