quarter of 2018. Moreover, ICUK shall also give an emphasis on cost reductions particularly in redundant procedures to deliver appropriate rate of return on sales. In term of sales, ICUK continues to gain
to tenants that cannot remain open for business during the shutdown period announced by the government and provide rental discounts of 10-50% to tenants that remained open but are considerably affected
gross margins than fashion segment (2) the increase in sales discounts given to customers in connection with promotion, partially offset by the decrease of the gross profit margin from rental and
without AIS PLAYBOX (Video service). Fixed broadband ARPU continued to improve to Bt541 as existing subscription with aggressive discounts gradually expired. 1Q17 MD&A Advanced Info Service Plc. 1Q17 MD&A
. Handset campaigns were more selective with limited discounts, resulting in marketing expenses subsiding from 10.5% to 6.3% to total revenue. Network OPEX rose 36% YoY mainly from fully recognized payment
driven ( 1) the increase in contribution from hardline segment, which have lower gross margins than others (2) the increase in sales discounts given to customers in connection with promotion. 5. Selling
current customer base by modifying the rewards criteria to allow all-year redemption, launching automatic points accumulation through in-app purchase, and adding product options or special discounts that
value-added offering strategies such as guaranteeing service quality, superior service packages, and premium content to increase ARPU. Discounts on packages have been offered to new customers and those
Company Limited as presented in the contract. However, the Company received 5 percent to 10 percent discounts on food and beverage prices, as specified in the terms and conditions. In return, the Company
promotional discounts to increase traffic and create brand awareness during the opening of new branches. The other cost of sales and services increased due to other branch-related expenses such as staff, rental