. Handset campaigns were more selective with limited discounts, resulting in marketing expenses subsiding from 10.5% to 6.3% to total revenue. Network OPEX rose 36% YoY mainly from fully recognized payment
driven ( 1) the increase in contribution from hardline segment, which have lower gross margins than others (2) the increase in sales discounts given to customers in connection with promotion. 5. Selling
current customer base by modifying the rewards criteria to allow all-year redemption, launching automatic points accumulation through in-app purchase, and adding product options or special discounts that
value-added offering strategies such as guaranteeing service quality, superior service packages, and premium content to increase ARPU. Discounts on packages have been offered to new customers and those
Company Limited as presented in the contract. However, the Company received 5 percent to 10 percent discounts on food and beverage prices, as specified in the terms and conditions. In return, the Company
promotional discounts to increase traffic and create brand awareness during the opening of new branches. The other cost of sales and services increased due to other branch-related expenses such as staff, rental
devices and more cash purchases resulting in greater trade discounts, the gross profit (GP) has increased. Selling and administrative expenses In 1H 2024, selling and administrative expenses amounted to THB
. Operators continued to deploy aggressive discounts in order to retain existing base and also attract new demand. During the COVID outbreak, operators have launched work from home package with lower price
THB 1,674 per sqm/month, which was slightly below the level in the prior year due to lower-than-expected rental rate increases at some shopping malls, as well as additional discounts given towards the