Management discussion and analysis /Page 2 - Efficiently cost and expenses control measure such as managing staff productivity, marketing expenses control by shift to more social media and digital marketing
continuously increased over the past few years as evident from an acceleration of its advertising expenditures by 3.6%1 YoY to THB 1,678mn in 3Q 2017, benefiting from the shift in people’s behavior to spend more
% YoY. Nevertheless, Outdoor media - our focus segment- recorded THB 1,525mn in advertising expenditure, an increase of 3.8% QoQ and 11.0% YoY, benefiting from a shift in people’s behavior to spend more
-2021) focusing on "Realizing potential". It was also the year our flagship and key revenue contributor, Dusit Thani Bangkok Hotel, closed its door for the redevelopment (mixed-use project); this
. The decreasing revenue derived from sale and services by THB 230 million or 11% and THB 969 million or 60% respectively. A decrease in total revenues was mainly derived from services income from beauty
decreasing revenue derived from sale and services by THB 230 million or 11% and THB 969 million or 60% respectively. A decrease in total revenues was mainly derived from services income from beauty services
3,169mn. OOH media continues to benefit from the structural shift in the media industry and people’s behavior to spend more time outside. Online media, which reports on a yearly basis by the Digital
includes Transit, Outdoor and In-store media with a market share of 12.9%, resiliently increased by 2.6% YoY to THB 3,394mn. OOH media continues to benefit from the structural shift in the media industry