, respectively. The ramping up in utilization rate is believed to be an instructive factor to further cost savings of the non-carbonated canned energy drink under Carabao brand throughout the rest of year

emphasize on growing market share to become the leading brand in Thailand by stressing importance on effectiveness of corporate communication on both media advertising and promotional spending, as well as

(RTD) coffee - a part of the branded products by 3rd party’s manufacture – due to more brand awareness perceived by target consumers. Meanwhile, sales of branded products by our own manufacture decreased

amount. For the quarter, the market volume of energy drink industry in Thailand contracted by 13.4% while Carabao Dang energy drink remained the 2nd largest brand, commanding 21.4% volume share

data to consumers, the market volume of energy drink industry in Thailand showed a sluggish growth at 0.7% while Carabao Dang energy drink remained the 2nd largest brand, commanding 21.4% volume share

compared to the previous packaging size of a 330 ml. The new energy drink is not only expanding the customer base to younger generations, being a constructive factor to refresh the brand image of Carabao in

, and (3)the rest amounted to THB 139 million were spent for advertising expenses in several formats and promotional activities at point of sales to raise brand awareness, create product experience, and

carried out in Q2/2020. Management Discussion & Analysis Q1/2020 Positive signal from Mikka Coffee Stand amidst the pandemic In Q1/2020, After You introduced and piloted new coffee stands under the brand

/2017. Sales breakdown by business and geography are as follows: Sales Breakdown by Business:  Brand: Baht 708 million, down 4% YoY  CMG: Baht 497 million, down 35% YoY  Sales ratio of Brand: CMG was

amounted to THB 21 million, and (4) the rest amounted to THB 108 million were spent for advertising expenses in several formats and promotional activities at point of sales to raise brand awareness, create