the gap of FBB market with FWA (Fixed Wireless Access) technology to penetrate underserved area such as buildings and housing communities inaccessible by Fiber. We see 2020 as a year of early 5G
pricing remained highly dynamic, where price plans with large data volume were offered at low ARPU, pressuring the effort to increase ARPU. The price competition in fixed broadband market was mainly
. Pricing environment were maintained with some discount to encourage port-in customers and prepaid to postpaid migration. For the fixed broadband market, although prices and speed of main packages were
, our fixed broadband business (FBB), grew strongly achieving the target of 1 million subscribers in FY19 and increased subscriber market share to 10% from 8% in FY18. The solid growth was driven by a
price plans. Fixed broadband market kept expanding while customers are offered more choices between subscriptions of pure broadband versus broadband plus other services. Operators continue to increase
of 2021. The fixed broadband market continued to grow healthily following work and learn from the home trend while the price competition was slightly improved as the operators had been focusing on
subscription. For AIS, we position 5G as premium product and price to build incremental ARPU. The fixed broadband market has maintained a healthy growth rate following consumer demand to work and learn from the
unlimited data packages to attract high value customers and encourage prepaid to postpaid migration. The fixed broadband market continued to expand through fibre technology. Competition focused on speed and
margin guidance of 45-47% is maintained with the 9M18 margin at 46.2%. Market and Competitive Environment The mobile fixed-speed unlimited offerings have continued to take on more subscribers, limiting the
demand for the new technology and the introduction of new 5G handset models at more affordable prices. For the fixed broadband, the market has maintained a substantial growth in consumer demand for remote