Microsoft Word - Clarification of Change more than 20%_NMG Q2 2017.docx Clarification on Percentage of Change More Than 20% The consolidated financial statements of Nation Multimedia Group Public

Microsoft Word - Clarification of Change more than 20%_NMG YE 2017.docx Clarification on Percentage of Change More Than 20% The consolidated financial statements of Nation Multimedia Group Public

%.  Distribution costs for the 4th quarter 2018 represented 21.2% of revenue from sales, increased from the same period last year Baht 2.39 million or 2.7%. The change was due to increasing of rental expense. 1/2

%, increased from the same period last year by Baht 12.79 million or 16.7%, which changed in the same direction of revenue. The major change was due to increasing of branches rental expense, marketing and

% of revenue from sales while in 2018 was at 22.1% of revenue from sale, increased from the same period last year Baht 13.3 million or 17.6%. The major change was due to increasing of rental expense

is equal to 14.3%, which changed in the same direction of revenue. The major change was due to increasing of marketing and promotion expenses such as online advertisement and media, rental expenses and

from the same period last year by Baht 14.77 million or 16.9%, which changed in the same direction of sale. The major change was due to increasing of rental expense, bank charge and marketing and

margin in 2017 was 30%, which is considered high compared to other competitors, although it is lower than the previous year. The decrease was due to the impact of a change in foreign currency exchange

% in previous year to 26.43% due to change in product sales mix of general merchandise and the enhancement of directly sourced private-label goods’ profit margin, as well as the continuous efficiency

transportation costs, the gross profit margin as a percentage of sales has increased from 26.49% in the previous year to 27.10% due to change in product sales mix of general merchandise and the enhancement of