spending and large cloud projects. AIS enterprise continue the focus on core connectivity products, strengthened through partnerships aimed at delivering higher returns in targeted industries. Market and

emphasize on growing market share to become the leading brand in Thailand by stressing importance on effectiveness of corporate communication on both media advertising and promotional spending, as well as

, which is expected to commence in 2021. In 2019, Selling and administrative expenses (SG&A) level of spending was at 22.2% of sales (for Q4’19, SG&A spending was at 21.9% of sales), in accordance with the

and promotional spending as a percentage to sales. In addition, administrative expenses declined by -44.9% YoY in Q4’18 due to last year’s various extra expenses aforementioned. The Company Q4’18

income. Public spending also increased from spending on goods and services and compensation expenses while capital spending declined from the high base effect of last year from the disbursement of

, core SG&A declined, benefitting from lower selling and marketing expenses, administrative expenses reversal (lower pension spending), lower consulting fee as well as last year’s one-time expenses related

loss and high base of 2Q21 with one-time other income. Revised guidance from rising economic concerns Due to a rising concern on inflation, consumer spending, and continued intense competition, AIS

, residential areas with high spending power and populated in order to expand its reach to more potential customers. Focus on Expanding Oversea Branches During September 2023, the Company plans to open the 2nd

, as well as the outstanding credit card balances, despite an increase in credit card spending. Nonetheless, macroeconomic factors and government stimulus measures remain influential, particularly the

global trade volume affected by trade tensions and the impact of structural changes in the Thai economy on export sector. Public expenditure and private investment would expand slower than the previous