communicated to related staff members. Revised Trade Competition Supervisory Measures On July 7, 2017, the Trade Competition Act, B.E. 2560 (2017) was promulgated in the Government Gazette, repealing the Trade
postpaid segment. This has resulted in a reduction of %marketing expenses to total revenue from 11% in 2016 to 6.3% in 2017. • General admin expenses were Bt12,424mn increasing 5.2% YoY due to higher staff
Selling expenses mainly consist of salaries of dessert café’s staff, space and equipment rental expenses, utility expenses, and other selling expenses such as marketing and promotional expenses, and
Bt2,492mn decreasing 9.4% YoY from lower IC cost but increasing 5.9% QoQ mainly from cost of content and the one-time cost of legal severance payment for call center staff amounting to Bt34mn1. SG&A expenses
% 26.5% +19% 32.5% 27.0% Selling expenses mainly consist of salaries of dessert café’s staff, space and equipment rental expenses, utility expenses, and other selling expenses such as marketing and
due to higher network depreciation. SG&A stood at Bt19,327mn, rising 3.1% YoY mainly from higher staff cost and the one-time admin expense in 3Q18, offset by lower marketing expenses. As a result
sale staff expenses, transportation expenses, commissions and promotion expenses. For the periods of three months and nine months ended 31st Dec 2019, the Company and its subsidiaries had selling
Saving Measures The Company is strictly implementing cost saving measures to preserve its liquidity. • Cutting unnecessary expenses and maintain strict cost control e.g. suspension of staff travel
staff travel, consultants, staff training, and marketing and advertising activities, suspending new hires • Optimizing staff by using technology to promote work efficiency and reduce overtime expenses
in sales from the restaurant business while still having other fixed costs of sales (kitchen area), such as staff, rent, utilities and depreciation. The gross profit margin decreased from 47.4% in 2019