borders of many countries around the world since March 2020 resulted in drastically drop of international tourist arrivals. The latest forecast from the World Tourism Organization (WTO) in May showed a
have not been sufficient to completely offset shrinking consumer purchasing power, particularly in tourist areas. The Company has placed great importance on complying stringently and promptly with the
with ongoing data consumption demand, supported by rising tourist arrivals, benefiting the prepaid segment. Competition continued shifting towards value- based offerings with more benefits and
tourist-related industries and growth remained sporadically in the affluent segment with higher purchasing power. Overall, AIS reported core service revenue of Bt33,130mn, improved 1.0% YoY but slightly
Company plans to open an additional of 10-12 branches, focusing on areas that are tourist centers and residential areas with high purchasing power and a large number of customers, in order to increase the
adjusting business hours in each location, especially tourist attractions, to be in accordance with the number of travelers and high season. - International branch network: We remain committed to a policy of
foreign exchange booths, especially in viable areas, in particular those located in airports and at major tourist attractions. To remain competitive, we revised foreign exchange buying and selling rates. In
therefore opened in airports and at major tourist attractions. KBank also initiated a promotional campaign to promote the use of K-Credit Card for purchase of foreign currencies, and payment can be made under