branches that the company had fully invested in when the traffic in shopping malls returns to the pre-pandemic level. However, the rest of targeted branches that are still in the negotiation process, will be
negative and gross profit margin for the full year 2020 was thus at low level. Selling and administrative expenses increased from Baht 1,332.70 million in 2020 to Baht 1,539.91 million in 2021. This is in
private consumption and investment. However, economic expansion remains at risk due to higher cost of living, the rising of household debts amid an upward trend of interest rates, the increasing of interest
expansion is still subjected to the rising cost of living, in which the inflation rate in 4Q/2022 reached 5.8%, the household debt ratio is considered high amid the increasing trend of interest burden but
downturn and normally performs ahead of the general GDP trend. As uncertainties lie ahead, the management focuses on mobilizing operational responses to protect revenue while managing cost to ensure
4Q21, AIS Fibre also created a new standard for the home internet market with the launch of lightning-fast services at the 2Gbps level, which meet the needs of customers seeking the highest quality
and 0.5% QoQ. Marketing expenses remained at 5.5% of total revenue, same level both YoY and QoQ. Underpinned by localized promotional campaigns, the decline in prepaid subscriber has slowed down, while
Bt200 for 10mbps which is lowered by Bt50-100 per plan. This level however is the same price compared to the first half of last year and is now being offered in a number of key provincial area addressing
work processes, including production, service, and safety. To meet these evolving needs, AIS has elevated its level of strategic collaboration with clients and partners to develop specific solutions